De’Jon Pier’e is an Entrepreneur who found popularity online in 2006 with his music, and now has opened anupscale online clothing line targeted at males between the ages of 16 and 40. De’Jon Pier’e not only develops the clothing line, but supports it with advertising and promotion campaigns. The company plans to strengthen its partnership with other online retailers by developing brand awareness. DP intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness.
The key message associated with the De’Jon Pier’e line is classy, smart, metrosexual, professional, edgy but at affordable prices. The company's promotional plan is diverse and includes a range of marketing communications. The company hopes to develop lines of accessories for women and children in the future. These accessories will include, jewellery, eyewear, watches, and lingerie.